GreatAmerica and HTG Peer Groups Announce Sponsorship Agreement
(Cedar Rapids, IA) – GreatAmerica Leasing Corporation announced today that it has entered into a sponsorship agreement with HTG Peer Groups. HTG is a peer organization based in Harlan, Iowa comprised of 240 IT solution providers representing the US and international markets. This relationship as a sponsoring vendor of HTG Peer Groups will enable GreatAmerica to educate technology solution providers on options available to integrate financing programs into their approach to market. “Partnering with HTG gives us the opportunity to learn more about the IT solution provider channel and gain a better understanding of their needs,” said Marty Klees, Senior Vice President & General Manager, Communications & Data Group “A clear understanding of those needs influences the types of products and services we create for our customers to be even more successful. This keeps us on the leading edge of changes and trends.” Arlin Sorensen, CEO and founder of HTG Peer Groups, commented that HTG is excited to be forging a new relationship with GreatAmerica. “Financing is often a blocker for our members in implementing solutions for their clients. The opportunity to work closely with the team at GreatAmerica will enable our members to provide stronger solutions and provide a win for everyone involved. We appreciate the forward thinking and creative approach that GreatAmerica takes to the marketplace and we look forward to great things in the coming months.” The GreatAmerica business model places the IT solution provider at its center and is based on learning the challenges and opportunities faced by its channel partners. It identifies opportunities such as the creation of lifecycle financing tools that are more aligned with the way IT solution providers go to market and sell. About GreatAmerica GreatAmerica Leasing Corporation was founded in Cedar Rapids, Iowa in 1992. GreatAmerica is a national commercial equipment finance company dedicated to helping manufacturers, vendors, and dealers be more successful and keep their customers for a lifetime. GreatAmerica provides financing and consulting services in all fifty states and some U.S. Territories. GreatAmerica has a staff of over 300 employees with offices in Iowa, Missouri and Georgia. www.greatamerica.com About HTG Peer Groups HTG Peer Groups (HTG) is an international peer group organization focused on business improvement, member accountability and life/work excellence among leading IT solution providers. HTG currently has nearly 240 member companies throughout North America, Australia and the UK. HTG Peer Group members are primarily IT solution providers, working together in groups of 10-12 member companies to improve the performance of their businesses through information sharing. HTG peer groups act as a virtual 'board of directors' for each other, frankly examining business performance metrics and helping each other to formulate and meet business goals. HTG Peer Groups meet quarterly for a confidential two-day event focused on sharing best practices, benchmarking, process improvement and tools. HTG was founded in 2000 by Arlin Sorensen to provide solution providers a community to foster business and personal growth driven by execution. Visit www.htgpeergroups.com or call 712-744-3619 for more information. Contact: Matthew L. Doty, Director, Corporate Communications 319.261.4188
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