Personal interactions are the best way to earn trust and build credibility with the people you do business with. It’s hard to top the connection you make with a face-to-face smile, a firm handshake, or a genuine laugh. Why else would in-person conferences maintain popularity, even when the information presented can just as easily be gleaned via blogs, podcasts, or webinars?
Do you automatically lead with price when you sell? What happens when you bring a product or service to market at the lowest price? Does this hurt or help your bottom line? At the most basic level, business owners may be tempted to look at what competitors are charging, and then price their solutions on the lower end of that spectrum. It’s understandable to want to be competitive and price in a way that does not create a budgetary obstacle for potential customers, but what other implications exist?