As a vendor relationship manager for a financing company serving the office technology space, I see solution providers taking many different approaches when it comes to obtaining the signatures they need to process lease documents. At GreatAmerica, we take the protection and enforceability of the lease documents very seriously. Accordingly, when our customers work with digital signature providers, we vet those providers to be sure they satisfy our requirements. Because I’ve worked so closely with my own customers on this topic, I thought it could be helpful to share a few things to help you make more informed decisions when it comes to how you obtain your customers’ signatures.
Personal interactions are the best way to earn trust and build credibility with the people you do business with. It’s hard to top the connection you make with a face-to-face smile, a firm handshake, or a genuine laugh. Why else would in-person conferences maintain popularity, even when the information presented can just as easily be gleaned via blogs, podcasts, or webinars?
Do you automatically lead with price when you sell? What happens when you bring a product or service to market at the lowest price? Does this hurt or help your bottom line? At the most basic level, business owners may be tempted to look at what competitors are charging, and then price their solutions on the lower end of that spectrum. It’s understandable to want to be competitive and price in a way that does not create a budgetary obstacle for potential customers, but what other implications exist?
