As a Vendor Relationship Manager at GreatAmerica for the past 3 years, Stefan works with some of the fastest growing Office Equipment Dealers across the US. In his role, he develops custom sales and finance solutions to help dealers protect their customer base, increase cash flows, and also lower their administrative burden.
By:
Stefan Christensen
April 15th, 2021
Personal interactions are the best way to earn trust and build credibility with the people you do business with. It’s hard to top the connection you make with a face-to-face smile, a firm handshake, or a genuine laugh. Why else would in-person conferences maintain popularity, even when the information presented can just as easily be gleaned via blogs, podcasts, or webinars?
By:
Stefan Christensen
September 17th, 2020
Do you automatically lead with price when you sell? What happens when you bring a product or service to market at the lowest price? Does this hurt or help your bottom line? At the most basic level, business owners may be tempted to look at what competitors are charging, and then price their solutions on the lower end of that spectrum. It’s understandable to want to be competitive and price in a way that does not create a budgetary obstacle for potential customers, but what other implications exist?
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