Three Important Things Your Customers Told Us

posted by Dusty Kelchen on Tuesday, January 24, 2017 in Specialty Markets Group

At GreatAmerica we know equipment financing boosts sales. We’ve seen it by working closely with sales teams who integrate effective finance programs into their sales strategy. And while almost 80% of all capital equipment purchases are financed, we still meet dealers and OEMs that hold the opinion that all their customer’s want to pay cash. 

But where’s the proof? We hired an independent third party to conduct a survey of the end user customers who financed light industrial/construction equipment and software.  These are the customers you are prospecting and selling to everyday. The results of the survey showed that customers are not only more apt to buy, but expect to have a monthly payment option presented.  

The results below provide further evidence that integrating finance into your sales process can help grow sales and customer loyalty.

The truth is that financing is an important consideration to your customers. If you are not incorporating a monthly payment into sales proposals, you could be missing out. 

Contact GreatAmerica if you are interested in learning more about how a proactive and effective finance program can help you and your company grow. 

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About The Author

Dusty Kelchen is the Director of Strategic Marketing for the Speciality Markets Group at GreatAmerica Financial Services located in Cedar Rapids, Iowa.  Dusty is responsible for building brand awareness within the light industrial/construction equipment and business software solutions markets. Prior to joining GreatAmerica, Dusty worked in the publishing industry as a marketing manager focused on product development and targeted delivery strategies. Dusty has 13 years experience in the marketing field and a marketing degree from the University of Iowa's Tippie College Business.

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