iCash? Even Cash Rich Companies Finance
The biggest misconception about equipment and software financing we hear is “My customer’s don’t need to finance, they have plenty of cash.” That’s the perception many of our equipment and software selling partners have regarding what their customers want or need.
They might be surprised to hear that Apple; with more than $216 billion in cash announced recently they were borrowing cash. Apple’s reasons are a bit more complicated and tax driven, but the point is to not assume, and always incorporate a monthly finance option in your sales process.
You see, 72% of all businesses use financing in the U.S.*, and they understand the importance of making their cash work hard for them. You could be missing out on sales opportunities by assuming they only pay cash.
Want to sell more with effective financing program and avoid the “Cash Only” fallacy by leading with a monthly payment? GreatAmerica Financial Services can help you get there.
Learn more about the GreatAmerica Specialty Markets Group or Contact Us to see how we can help you boost your sales with an effective finance program.
*Source: Equipment Leasing and Finance Association’s U.S. Equipment Finance Market Study
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