iCash? Even Cash Rich Companies Finance

posted by Dusty Kelchen on Thursday, May 12, 2016 in Specialty Markets Group

The biggest misconception about equipment and software financing we hear is “My customer’s don’t need to finance, they have plenty of cash.”  That’s the perception many of our equipment and software selling partners have regarding what their customers want or need.   

They might be surprised to hear that Apple; with more than $216 billion in cash announced recently they were borrowing cash.  Apple’s reasons are a bit more complicated and tax driven, but the point is to not assume, and always incorporate a monthly finance option in your sales process.

You see, 72% of all businesses use financing in the U.S.*, and they understand the importance of making their cash work hard for them. You could be missing out on sales opportunities by assuming they only pay cash.

Want to sell more with effective financing program and avoid the “Cash Only” fallacy by leading with a monthly payment?  GreatAmerica Financial Services can help you get there.

Learn more about the GreatAmerica Specialty Markets Group or Contact Us to see how we can help you boost your sales with an effective finance program.


*Source: Equipment Leasing and Finance Association’s U.S. Equipment Finance Market Study

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About The Author

Dusty Kelchen is the Director of Strategic Marketing for the Speciality Markets Group at GreatAmerica Financial Services located in Cedar Rapids, Iowa.  Dusty is responsible for building brand awareness within the light industrial/construction equipment and business software solutions markets. Prior to joining GreatAmerica, Dusty worked in the publishing industry as a marketing manager focused on product development and targeted delivery strategies. Dusty has 15 years experience in the marketing field and a marketing degree from the University of Iowa's Tippie College Business.

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