The "Iacocca Plan" to Boost Sales
You may remember Lee Iacocca as the CEO who brought Chrysler back from the brink of bankruptcy in the 1980’s. But few know that in the 1950s he started a revolution in the way Americans buy their cars.
It was the “56 for '56” campaign, which for a 20% down payment and a $56 monthly payment for three years, a person could buy a 1956 Ford. Financing was rare in the auto industry, but Iacocca’s campaign catapulted his district from last to first in the nation in sales volume and the attention lead Ford to roll out the "Iacocca Plan" as it was referred to in the sales organization nationwide. Lee Iacocca would move up the ranks at Ford, leading the launch of the Mustang in 1964, and becoming president of Ford in 1970.
If an effective finance program can ignite the career of a legendary automaker and CEO, what can it do for your business? If you’re not already offering financing, or have a program that is not generating sales what are you waiting for? GreatAmerica Financial Services can help you get there.
Learn more about the GreatAmerica Speciality Markets Group or Contact Us to see how we can help you boost your sales with an effective finance program.
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