The "Iacocca Plan" to Boost Sales

posted by Dusty Kelchen on Sunday, November 15, 2015 in Specialty Markets Group

You may remember Lee Iacocca as the CEO who brought Chrysler back from the brink of bankruptcy in the 1980’s.  But few know that in the 1950s he started a revolution in the way Americans buy their cars.  

It was the “56 for '56” campaign, which for a 20% down payment and a $56 monthly payment for three years, a person could buy a 1956 Ford.  Financing was rare in the auto industry, but Iacocca’s campaign catapulted his district from last to first in the nation in sales volume and the attention lead Ford to roll out the "Iacocca Plan" as it was referred to in the sales organization nationwide.  Lee Iacocca would move up the ranks at Ford, leading the launch of the Mustang in 1964, and becoming president of Ford in 1970.

If an effective finance program can ignite the career of a legendary automaker and CEO, what can it do for your business?  If you’re not already offering financing, or have a program that is not generating sales what are you waiting for? GreatAmerica Financial Services can help you get there. 

Learn more about the GreatAmerica Speciality Markets Group or Contact Us to see how we can help you boost your sales with an effective finance program.

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About The Author

Dusty Kelchen is the Director of Strategic Marketing for the Speciality Markets Group at GreatAmerica Financial Services located in Cedar Rapids, Iowa.  Dusty is responsible for building brand awareness within the light industrial/construction equipment and business software solutions markets. Prior to joining GreatAmerica, Dusty worked in the publishing industry as a marketing manager focused on product development and targeted delivery strategies. Dusty has 15 years experience in the marketing field and a marketing degree from the University of Iowa's Tippie College Business.

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