Top Five Traits Customers Want From Sale People

posted by Dusty Kelchen on Wednesday, August 30, 2017 in Specialty Markets Group

Delivering great customer experiences requires persistence, practice, and an evaluation of each opportunity. Sales professionals understand that flawless execution is critical, because people recall poor customer service experiences more than great ones. Are you consistently bringing your “A” game and exhibiting the traits your customers want?  See below:

5. PREPARED

Your customers are busy and their time is important. Do some due diligence and learn all you can about their business before meeting with them.

4. INFORMED

You’re able to quickly answer your customer’s questions. When you don’t have the answer, respond "I don't have the answer, but I can get it for you." It shows you’re solution-oriented.

3. PATIENT

Pushy sales people who care more about their commission than the customer are short-term thinkers. Demonstrate you’re not that person by putting your customer's long-term results over your short-term gains.

2. UNDER PROMISE, OVER DELIVER

Not delivering on your commitments is the fastest way to destroy your customer’s faith in you. You will always over deliver in the eyes of your customer when you under promise.

1. YOU WANT THEM TO SUCCEED

Be genuinely interested in your customer’s business and help them succeed. Understanding that you’re only successful when they are successful is the primary driver to delivering excellent customer experiences.  

 

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About The Author

Dusty Kelchen is the Director of Strategic Marketing for the Speciality Markets Group at GreatAmerica Financial Services located in Cedar Rapids, Iowa.  Dusty is responsible for building brand awareness within the light industrial/construction equipment and business software solutions markets. Prior to joining GreatAmerica, Dusty worked in the publishing industry as a marketing manager focused on product development and targeted delivery strategies. Dusty has 13 years experience in the marketing field and a marketing degree from the University of Iowa's Tippie College Business.

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