Your Customers Are Coming To The End Of Their Agreement, Are You Ready?

posted by Dusty Kelchen on Tuesday, April 19, 2016 in Specialty Markets Group

The best sales professionals don’t wait for customers to call, they anticipate opportunities.  You probably have a method for storing and managing your customer data, but are you using it to prioritize your next sale?  A proactive way to spot your next sale or upgrade opportunity is to find customers approaching the end of their financing agreement.

Hopefully you have a bank of customers using finance programs, and your financing company is providing you with Upgrade Opportunity Reports. When your customer’s equipment and software is being paid for by a monthly payment, it makes it easier for them to continue this budgeted expense.

As a financing partner, GreatAmerica offers you end of term reporting that shows the equipment your customers purchased, their monthly payment and length of financing term.  This as a huge opportunity for dealers and sellers to sell more equipment by proactively approaching their customers to continue their monthly payments to replace, upgrade, or purchase new equipment. 

Want to know which of your customers are nearing the end of their term so you can seize the upgrade opportunity? GreatAmerica Financial Services can help you get there.

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About The Author

Dusty Kelchen is the Director of Strategic Marketing for the Speciality Markets Group at GreatAmerica Financial Services located in Cedar Rapids, Iowa.  Dusty is responsible for building brand awareness within the light industrial/construction equipment and business software solutions markets. Prior to joining GreatAmerica, Dusty worked in the publishing industry as a marketing manager focused on product development and targeted delivery strategies. Dusty has 15 years experience in the marketing field and a marketing degree from the University of Iowa's Tippie College Business.

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