Whether you’ve furloughed or laid off employees or have hung out the help wanted sign, you’ve made the best decisions for your business at this time. Some of the most important work a sports team does is done in the off season and the same can be true for businesses. While we don’t know what the future holds we can be certain of one thing, hiring top talent will always be necessary for successful businesses.
Today, more than ever, your customers may be hesitant to make equipment purchases, technology and system upgrades, or take any unplanned hit to their cash reserves. This doesn’t mean your customers will wait and see for the perfect time to buy (there isn’t one), but it does mean they will need your help in justifying the purchase against the financial constraints of today. In changing times, it is important to rethink the sales process.
This year more than most I feel like I’ve learned new things in a short amount of time. We all have. The COVID-19 pandemic has changed so much of our business practices the only thing for certain is that things are changing.
At first glance, “uncertain times call for a plan” seems counter-intuitive. How can we plan when there is so much uncertainty? That is how I felt as the response to the pandemic impacted my daily life. I didn’t know what to expect from one day to the next. I am a person who likes to be in control and suddenly seemed to have none.
In the wake of some unexpected time at home or away from your customers, you may be overwhelmed with the new responsibilities of a life at home. As well as finding new ways to stay in front of your customers (such as LinkedIn, cold-calling, and one-to-one videos), this is an optimal time to sharpen your craft and learn how to be an even more valuable asset for your customers.