Over the last year, GreatAmerica has been on a journey to evolve our marketing strategy to adopt an inbound approach. A big part of that has involved embracing video as a way to connect and engage with our customers and prospects. Our primary mission in doing so was to better serve these relationships by using video to educate and establish trust and transparency. But we also learned just how much video can enhance the way we communicate with everyone we collaborate with, both internally and externally.
The buying landscape for consumers today differs incredibly from the landscape of yesterday. Industry after different industry continue to shift towards online shopping. Even areas where e-commerce once seemed impossible, such as the grocery industry, see online purchasing as routine. The light industrial/construction industries, however, are late to adopt e-commerce and online buying.
When I started in the equipment financing field, I was overwhelmed with industry jargon and numbers with decimal points (hey I’m a marketing guy after all). One of the first things I discovered was how easy it was to calculate a monthly payment using a “rate factor.”
Think of the last time you went on vacation, or maybe you're planning one right now. I would bet some Bitcoin that you visited at least one review site, or looked at reviews of your hotels or places you're looking to visit. Am I right?
Update: Thanks to the new Tax Cuts and Jobs Act of 2017 signed into law in December, the Bonus Depreciation amount is now 100%, is effective for equipment/software placed in service on or after September 28, 2017, and includes used equipment. Simply make your purchase and enjoy your huge tax deduction and savings! Find out how Bonus Depreciation eclipses Section 179.