Cloudy With a Chance of Receivables

posted by Nick Nielsen on Tuesday, July 07, 2015 in Unified Communications and IT Blog

Can you imagine? Giant hot dogs, enormous slices of pepperoni pizza, and massive strawberries…all freefalling from the great blue sky? The children’s book-to-movie adaptation of Cloudy with a Chance of Meatballs dreams the impossible, where a mad scientist alters clouds to rain down riches of deliciousness.

Although giant food raining down from the sky may be the stuff of kids’ dreams, you may be aspiring for something equally ambitious but more attainable in your business. What if it was recurring revenue falling like rain from the sky? We’d captain our boats, strap on our boots, and fill up our buckets to the brim.

Some clouds promise rain; but what is the fundamental promise that the Cloud makes to our IT channel? The answer is always recurring revenue.

So when buyers ask for a Cloud, or any technology solution, they are looking for two basic needs:

  1. Buyers don’t want the hassle of managing their technology.
  2. Buyers want OpEx or a budgeted and predictable monthly spend.

Fortunately, neither necessitates a Cloud-only solution. That is good news for those of you who regularly ask, “How do I build an on-premise Cloud offer?”

If building, buying, or bolstering your Cloud offer remains on the list of your company’s strategic priorities, then consider this: You CAN respond to your customers’ primary needs without the cachet of Cloud. It takes a simple marriage of your technology stack, service delivery and connectivity – all at one monthly fee. (It’s how they want to pay! See slide #5 on the infographic slide below.)

Unified Communications as a Rental (UCaaR) delivers the simplicity of a cloud offer and the reliability and profitability of your existing technology stack. With UCaaR you can:

  • Accelerate cash flows
  • Preserve margins
  • Reduce overhead expense
  • Protect your customer from leaving you for another technology provider

So if you’re looking for a fresh direction on your sales strategy, there is a silver lining, and it’s beyond the Cloud.

Want more? Check out this infographic slide share and then let me and my team know what questions you have.

Download the Infographic

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About The Author

Nick Nielsen began his work in the telecommunications industry in 2001. Prior to that, Nick attended Coe College, where he earned his Bachelor of Arts in Communication, was a student-athlete, served as a coach post-graduation, and also met his wife, Wendy. He then went on to earn his Master’s from the University of Iowa’s Tippie MBA program. Today, Nick serves as Vice President of Sales for GreatAmerica Financial.  Prior to joining GreatAmerica in 2008, he served in various leadership positions with U.S. Cellular.

  1. as-a-service
  2. cloud
  3. monthly payment
  4. recurring revenue
  5. technology
  6. ucaar
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