I recently heard a story about a photographer, Noah Kalina, whose project “everyday” is famous across the globe. Noah took a photo of himself with the same expression and in the same frame every single day. He had been doing this for over six years, when he saw a post by a fellow photographer. She announced she was taking photos of herself every day for the past two years, and would be releasing her project soon.
It wasn’t until Noah saw this that he finally took his project off the back burner. He compiled his photos, created a time-lapse video and uploaded it to Vimeo and YouTube. It got 1 million views overnight and became a sensation that launched his career. See the video below:
If you’re like Noah, you may have fallen victim to the same problem. We work on an idea or project, put in a lot of time and effort, but stall before it’s pushed past the finish line. For whatever reason, it seems we are hardwired to put “mostly done” tasks on the back burner and start on something different or new. It’s not until we see a competitor about to do the same thing or are forced by a deadline that we take the final steps so it’s “done-done.”
It’s time to take action. Noah was lucky; his competitor announced her intent before she released her project, giving him a chance to beat her to the punch. She could have easily posted it without warning, and his work for the past six years wouldn’t have been perceived as original, new and fresh.
Don’t count on your competition to give you warning. If you have a new feature, service, update, or whatever the case may be, see it all the way through before moving on. Don’t miss your opportunity and end up watching someone else reap all the benefits that could have been yours.
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