posted by Jackie Schmid on Thursday, June 16, 2016 in Unified Communications and IT Blog

Last week I wrote about how wireless providers are leasing iPhones to consumers and reaping the benefits.  This week I read Microsoft soft-launched the Microsoft Surface Membership, which allows companies to purchase Surface Tablets — including full support — with a single monthly payment.

Microsoft isn’t the only one moving to the As-A-Service model. Other technology manufacturers like Sprint are also marketing similar As-A-Service programs, as more and more businesses are finding value in having the latest technology while avoiding the hassle of ownership and maintenance.  

Fighting Fire with Fire

If you’re under the notion As-A-Service programs may not appeal to all of your customers, you could be losing sales opportunities to competitors. So why not fight fire with fire.  

Offering a monthly payment to your customers could be the differentiator that helps you win an account over your competitors.  A growing number of Solution Providers are adopting the As-A-Service model to stay competitive with those manufacturers and other Solution Providers that have already gone that direction.

Plus, when they include an equipment payment with a service contract, they are addressing more of the customer’s need by providing complete solution with the convenience of a single monthly payment.   This not only adds value to their customer’s business, but builds the Solution Provider’s recurring monthly revenue.  

And who isn’t trying to add value and revenue these days?

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About The Author

Jackie Schmid is the Director of Strategic Marketing of the Unified Communications & IT Group at GreatAmerica Financial Services located in Cedar Rapids, Iowa. Jackie is responsible for building brand awareness and gaining strategic relationships through creative marketing. Prior to joining GreatAmerica, Jackie worked in the TV News industry as a producer and executive producer at the local CBS and FOX stations where she helped shape the programs delivered to the market. Jackie’s finance career began in 2011 when she joined GreatAmerica to support the sales team serving the Office Equipment space.

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