GreatAmerica's Specialty Markets Group provides vendor finance programs to dealers and OEM's in the light industrial and construction markets.

Light Industrial/Construction

We partner with manufacturers and distributors of light industrial equipment and technology ranging from survey, GPS, aerial lifts, concrete cutting equipment, generators, compressors, software solutions and more. Primary dollar range of financing is $5,000 to $250,000 with terms of 12-60 months

Our focus on customer success differentiates us from our competitors. We use a consultative sales process to uncover needs, formulate solutions, and implement financial tools into our customer’s sales process. We provide value with improved sales, margins, or sales productivity to make our customers more successful. 

National Dealer Coverage

We have nationwide coverage to help our customers achieve greater success. Our sales team is divided into regional territories to support captive finance, co-branded and private label programs for OEM’s and their dealer networks.


Our goal to help our partners sell more equipment with financial solutions. Partnering with GreatAmerica means exceptional customer service and creative selling solutions.


Simple Process

Incorporating a monthly payment into your sales process should be easy. Our customer centric approach and credit decisions typically under an hour enhance your ability to sell more. Click here to learn more about our process.

Flexible Programs

We work with OEM's and dealers to increase their sales by creating solutions that fit their customers buying habits and budgets.

Sales Training

It helps to have experience when incorporating an effective finance program into your sales organization. Our team of sales professionals are there to help your team understand how to lead with monthly payment and walk them through the entire process. Watch the video on Why Financing Makes Sense.


Branding/Marketing Support

We work with corporate marketing departments to leverage their branding and provide a captive finance experience for their dealers and sales organizations. Complete your program with private labeled or co-branded credit applications and invoices.

Mobile Selling App

Quickly generate a quote, or take a picture of a business card to submit a credit application with our mobile app. Whether you sell on the go or are looking to save time the Snappshot App is the go to solution.  

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Electronic Signature

Speed up sales and increase efficiencies with Doc-EaseTM digital signatures! As a savyy solution provider, Doc-Ease allows you to demonstrate the benefits of your technology solutions while engaging your customers in a flexbile manner. 

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Our approach is to become a business without competition. Our customers weigh in on the value we bring to their business.

The entire staff at GreatAmerica makes it easy for us to do business. They give Multiquip options we've never had before.

Rich Sibrelvideo play icon Rich Sibrel
Multiquip Inc.

Partnering with GreatAmerica to create the look and feel of a captive finance company has been one of the best decisions we've ever made.

Bart Danielukvideo play icon Bart Danieluk
Wacker Neuson Corporation

“GreatAmerica has helped increase our margins, close larger orders, and implement service contracts."

Scott MacKayvideo play icon Scott MacKay
Husqvarna Construction Products

Industry Shows and Events

We attend these industry shows in support of our OEM and Manufacturer relationships.




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