Become a Next Gen MSP

As cloud continues to grow and IoT gains traction, businesses need more IT support, not less. Customers also expect their IT “to just work” with the support of a simple and complete MSP offering. In this two part series, Service Leadership CEO, Paul Dippell will join GreatAmerica to discuss what makes a next gen MSP and how they are packaging security, HaaS and hybrid cloud as critical pieces of their “complete and simple” offering. We give you an inside look at how next gen MSPs are meeting the customers’ expectations of completeness and simplicity as well as the four critical steps MSPs should be taking today to drive their profitability at the same time.

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The Next Gen MSP, Part 1:

What and Why

In Part 1 of this series, Service Leadership and GreatAmerica dove into what leading MSPs are doing today to fold in the next generation elements of security, HaaS and hybrid cloud as part of their offerings. Watch the recording for this actionable and compelling workshop on what next gen MSPs are doing today to drive profitability and meet tomorrow’s customer expectations of simplicity and completeness.


The Next Gen MSP, Part 2:

Key Steps to Next Gen

In Part 2 of this series, we look at the four critical steps taken by leading MSPs, to evolve their offerings and meet customer expectations. Paul Dippell of Service Leadership, Inc., and Lee Rozeboom of GreatAmerica Financial Services, will show how the best-in-class “pitch-and-present”, do on-boarding, and deliver QBRs, all enabled by high-performance HaaS.





Paul Dippell, Service Leadership

Paul Dippell is CEO of Service Leadership, Inc. a leading global consultancy to Solution Providers, industry consultants and IT vendors, and publisher of the Service Leadership Index®, the foremost worldwide channel partner benchmark. Prior, at USBX Advisory Services, Paul established its IT M&A practice. At All Covered, Inc., a large SMB IT Managed Services Provider, he led M&A and Integration. He then founded a mid-market IT services firm with two private equity raises. At Xerox, Paul was V.P. of Managed Services, serving F500 customers worldwide. Before that, at CompuCom, he was V.P. of Enterprise IT Operations Consulting for this $2BB IT Solution Provider. Paul is a highly rated speaker at Solution Provider industry events worldwide.


Lee Rozeboom, GreatAmerica

Lee Rozeboom, Vice President of Strategic Relationships, is responsible for establishing and maintaining relationships with those with influence in the Unified Communications and IT markets. Lee also serves as avoice for our organization and provides oversight and guidance to the Data team. In his previous role, Lee served as the Vice President of Sales for the MSP division. He has been involved in lease financing since 2006. Prior to joining GreatAmerica in 2006, Lee was a Financial Planner, holding his Series 6 and 65, for Northwestern Mutual Financial Network. Lee received his Bachelor of Science in Finance and Marketing from Babson College in Wellesley, MA.


About Service Leadership

Service Leadership is dedicated to providing total profit solutions for IT Solution Providers, directly and through industry consultants and global IT vendors. The company publishes the leading vendor-neutral, Solution Provider financial and operational benchmark: the Service Leadership Index®. This includes private diagnostic benchmarks for individual Solution Providers and their designated business coaches and consultants. The company offers advanced peer groups for Solution Providers of all sizes and business models, and individual management consulting engagements for Solution Providers from US$15mm to US$3bb in size worldwide. In addition, Service Leadership provides global IT vendors with intelligent partner enablement assets, partner ROI models, management consulting and advanced peer groups, as well as executive and industry best practices education and speaking. Please visit for more information.


Questions About This Webcast Series or GreatAmerica?

For more information or any questions, contact Stephanie Steimel, Marketing Specialist, Communications & Data Group at or 319-261-4562.

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