GreatAmerica Announces Managed IT Services Navigator

posted on Tuesday, October 30, 2012

GreatAmerica Leasing Corporation announces the launch of its fall Managed Information Technology (IT) Services Navigator Program. The program includes a webinar and a one-and-a-half day business planning session. It is designed to help dealers and resellers develop or grow their Managed IT Services business. The training covers planning, implementing and growing an equipment dealer’s Managed IT Services business and is facilitated by a dealer who has experienced great success in this space, Milton Bartley, CEO of ImageQuest out of Nashville, TN.   
“The first Managed IT Navigator program this summer was received well by dealers, so we decided to offer it again this fall. GreatAmerica is committed to helping its customers further their success with Managed IT Services, and offering this program is one way we can do that,” said Jennie Fisher, Senior Vice President and General Manager of the GreatAmerica Office Equipment Group. “In both the webinar and the live business planning event, Milton is incredibly open with both the mistakes and successes he has experienced along the way as an office equipment dealer getting into Managed IT. That can be a tremendous time and money saver to a dealer forging this new territory,” added Fisher.
Three years ago, GreatAmerica started a wholly-owned subsidiary, Collabrance, LLC, as a Master Managed Services Provider. Collabrance was formed to address the Managed IT needs of dealers and resellers. The company invested in a Network Operations Center (NOC), software and technology tools, process development and personnel to offer a cost-effective method of entry into the Managed IT Services space for dealers and resellers. 
“In working with dealers and resellers on their Managed IT Services business, we identified an opportunity to help them increase their rate of success by learning from those who had ‘been there; done that’—which is how Managed IT Navigator was born,” stated Fisher.  
The November 1st webinar is free, and gives participants insights into 5 things that Milton Bartley would have liked to have known before he started his Managed IT Services business, but had to learn the hard way.

Webinars: Building My Managed IT Services Business - Top 5 Lessons Learned
Includes a 30 minute presentation and 15 minute audience Q&A 
Thursday, November 1st 10:30 a.m. Central
1.5-Day Managed IT Services Navigator Business Planning Session
Tuesday/Wednesday, December 4-5, 2012
Hosted at GreatAmerica Headquarters in Cedar Rapids, Iowa
The one-and-a-half day session guides executive teams through the step-by-step development of a business model and operational structure, and covers:
Situational Analysis
Business Plan Guide
Development of Business Model and Operational Structure
Branding and Marketing Strategies
Sales Force Engagement Strategy and Compensation
Go-to-Market Strategy
Goals and Benchmarking from day 1 to day 360
Session fees for the December 4-5 Navigator event are bundled to accommodate three Managed IT Services decision makers from each dealer or reseller. The President / Owner, Chief Financial Officer, and Sales Manager are recommended to attend. Additional staff members can also be included for an extra investment.  Participants do not have to be current GreatAmerica or Collabrance customers to take part in the Navigator programs. For additional information or registration for either the webinar or 1.5 day business planning session, contact GreatAmerica at 319-261-4166 or go to
About GreatAmerica Leasing Corporation
GreatAmerica is more than just a national financing company.  We are a partner to many office equipment companies, and are dedicated to helping them become more successful.  Our commitment to understanding the industry has positioned us as the unparalleled leader in single invoice solutions (MPS, Managed IT Services, and other specialized billing options).  We also offer innovative non-financial services to help our dealers evolve their businesses, including Collabrance™ (Managed IT Services), PathShare(SM) (HR Services), Info-Zone®.com, and FleetView™ (remote monitoring).  We deliver all of this with extraordinary customer service, which has come to be known in the industry as “The GreatAmerica Experience”. Visit
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