GreatAmerica Leasing Corporation and Sales & Marketing Solutions International Announce Strategic Partnership

posted on Tuesday, August 04, 2009

(Cedar Rapids, IA) - GreatAmerica Leasing Corporation and Sales & Marketing Solutions International (S&MSI) announced a strategic partnership to deliver a comprehensive, step-by-step guide to a Managed Print Services offering. The guide will help GreatAmerica office equipment channel partners transition into a more effective and sustainable business model.

GreatAmerica will license training content and implementation tools developed by S&MSI. S&MSI President, Steven Power will also train GreatAmerica representatives to assist their customers in implementing a Managed Print Services initiative.

“This partnership represents a substantial commitment by both parties and allows us to allocate time, focus, and resources to the GreatAmerica program,” said Mr. Power. “It is a perfect fit between two organizations that have demonstrated a track record for delivering quality programs and ultimately increased sales results for channel partners.”

Greg VanDeWalker, Sr. Vice President of Strategic Relationships at GreatAmerica Leasing, said Mr. Power “can help fill a void we see in the marketplace with our dealers. Seminars and software are not enough to create and implement an effective MPS program. Dealers need an ongoing and thorough strategy to be successful and that is what we will deliver.”

As of this announcement, both organizations have engaged in program development, business planning and implementation training for 2009 and 2010. For more information go to and
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Sarah Henderson | Director, Strategic Marketing | Office Equipment Group | 319.261.4087
Steven Power | President | Sales & Marketing Solutions International | 805.650.1248

The Company was originally incorporated in Michigan in 1990 and renamed itself GreatAmerica Leasing Corporation when it moved to its headquarters in Cedar Rapids, Iowa in 1992. GreatAmerica is a national commercial equipment finance company dedicated to helping manufacturers, vendors, and dealers be more successful and keep their customers for a lifetime. GreatAmerica provides financing and consulting services in all fifty states and some U.S. Territories. GreatAmerica has a staff of over 300 employees with offices in Colorado, Florida, Georgia, and Missouri.

Sales & Marketing Solutions International specializes in go-to-market strategy development, solution centric sales training, sales leadership development and web enabled training curriculum writing. Since 1989 S&MSI has delivered innovative marketing and sales programs and implementation tools to clients in the document technology sector including manufacturers, wholesale distributors, dealer and VAR channel partners and leasing companies.
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