Jackie Schmid is the Director of Strategic Marketing of the Unified Communications & IT Group at GreatAmerica Financial Services located in Cedar Rapids, Iowa. Jackie is responsible for building brand awareness and gaining strategic relationships through creative marketing. Prior to joining GreatAmerica, Jackie worked in the TV News industry as a producer and executive producer at the local CBS and FOX stations where she helped shape the programs delivered to the market. Jackie’s finance career began in 2011 when she joined GreatAmerica to support the sales team serving the Office Equipment space.
By:
Jackie Schmid
July 1st, 2021
“If it isn’t broken, don’t fix it.” We all know the saying which implies that if a particular something isn’t wrong, we need not take action to correct it. The message can sometimes be great advice, however when it comes to technology, outdated hardware or software are both a liability and a loss of opportunity when it comes to efficiency and cost savings. Simply put — clinging to old, sometimes clunky technology can end up costing more than the price of an upgrade. In this blog, we highlight a handful of pitfalls associated with hanging on to outdated equipment.
By:
Jackie Schmid
May 13th, 2021
Win Sales Using Financing and Marketing Last month, we sat down (virtually) with a few of our Technology Provider customers to gather feedback on what it’s like operating in a post-pandemic environment. The topic of prospecting came up – specifically the challenge balancing the business focus from simply staying afloat to finding new ways to engage prospects who are clinging tight to their available cash.
By:
Jackie Schmid
February 25th, 2021
This blog – updated since published originally in 2016 – includes your options for implementing Hardware as a Service, how to determine which option is best for you, and we’ll leave you with a useful table we built with the help of Service Leadership’s Paul Dippell of considerations for each model.
By:
Jackie Schmid
June 30th, 2020
When GreatAmerica began working with Managed Service Providers in 2010, we had a lot to learn. We had loads of experience with copier dealers and telecommunications companies, but MSPs were different in that hardware is often secondary to the services they provide. The bundling capabilities GreatAmerica built to support office technology companies who wanted us to bill and collect the cost per copy proved to be relevant and useful for the MSP industry.
By:
Jackie Schmid
March 9th, 2020
Picture this: a lead was generated, you got a technical and business discovery, and then crafted the perfect technology solution to meet their business needs. After asking these 12 questions during the discovery, you decided that in order to give your client the best solution, they’ll likely want to pay for the hardware and software over the course of a few years.
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