Customers need technology. As the Solution Provider, you need to sell technology. The current economic implications on businesses unfortunately include severe uncertainty and hesitation around utilizing cash flow, but financing can help. In this blog, I highlight the top eight reasons you should be offering your client a flexible way to acquire your technology solution.
You’ve likely heard the following statistic: it costs 5 times more to acquire a new customer than it does to retain a current customer. Given the change in the selling world today, that’s probably a conservative number. With print on the decline, one could argue that the imaging industry was already experiencing a transformation, but 2020 changed business in an unexpected way, further accelerating the need for providers to diversify. With the sudden onset of a health and economic crisis, buyers became even more apprehensive. Throw in the travel restrictions combined with an onslaught of zoom meetings, and you have an environment that makes it challenging to develop new relationships.
Jack of All Trades At GreatAmerica, there is only one Sales and Operations Support Specialist (SOSS) on every team - and rightfully so - as we are the forefront of the team. We connect each function together to ensure customer satisfaction and to strengthen relationships - both internal and external. Most of our day is spent doing what we can to make the communication between team members as clear and concise as possible. We relay information needed to the correct people to make sound decisions before informing our customers of our collective solution.
Personal interactions are the best way to earn trust and build credibility with the people you do business with. It’s hard to top the connection you make with a face-to-face smile, a firm handshake, or a genuine laugh. Why else would in-person conferences maintain popularity, even when the information presented can just as easily be gleaned via blogs, podcasts, or webinars?
Do you want to impact lives? Join a financial services team! This is probably not a line you hear much… but maybe it should be.