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Hard Work. Integrity. Excellence.

GreatAmerica was founded on a vision to become a company without competition.

GreatAmerica Mission and Vision

Our Mission

We help our customers achieve greater success.


Our Vision

Our passion for excellence in everything we do will make us a business without competition.

What Makes the GreatAmerica Team Different?

In the financial services world, GreatAmerica distinguishes itself as a team-based, independent, family-owned business that delivers on its promises. Since it began in 1992, GreatAmerica has built its reputation on deep loyalty with its channel partners, championing the importance of relationship and service over a commodity-based approach.

Our Core Values

Shortly after its founding, GreatAmerica established 10 guiding principles that would form the basis of its relationships. It was important to have a singular document that didn’t distinguish between how we treat our customers and how we treat each other.

10 Principles

  • We deliver on our commitments and provide excellence.
  • We are solution driven, tenacious, and rise to the occasion.
  • We live our values with utmost integrity.
  • We trust and treat each other with respect.
  • We build enduring relationships and are committed to mutual success.
  • We create an environment conducive to greatness and to a positive image of GreatAmerica.
  • We celebrate successes, share rewards, and make time for fun.
  • We continuously enhance value through innovation and improvement.
  • We look at the whole picture.
  • We create opportunities for growth and take charge of our future.


Watch the GreatAmerica Origin Story (6 min)

GreatAmerica History

When Tony Golobic set out to build GreatAmerica, he wanted to create a company that valued service to its customers and embraced the entrepreneurial spirit. He wanted an innovative company that aspired to the highest standards of excellence in everything it did to become a business without competition.

Watch the GreatAmerica Origin Story (6 min)

Inside GreatAmerica

Empowered Teams

The scalability of the team structure also preserved the intimate, small-company feel as GreatAmerica expanded. Teams of empowered individuals rising to their potential and making informed decisions continue to benefit the company and its customers today. Everyone at GreatAmerica participates in a bonus structure that integrates personal and company goals that help grow GreatAmerica and reward individual team member accomplishments.

Preferred Place to Work

GreatAmerica has become an employer of choice in Eastern Iowa. In 2007, the company was named “The Best Place to Work” by The Edge of Excellence. In 2011, a Des Moines Register poll ranked GreatAmerica 4th in the state among midsize companies as one of the best places to work. GreatAmerica has refined its hiring processes to fit its culture of highly motivated teams. Team members have a great degree of autonomy in creating their own personal fulfillment. They are encouraged to demonstrate special interests, experience, or skills that help advance GreatAmerica goals and objectives. This, in turn, fuels our high retention rates and internal satisfaction levels that translate directly into a positive and consistent customer experience.

An Architecture of Participation

GreatAmerica is organized into eight segments: Office Equipment, Connected Technology, Automotive Service and Repair, HealthCare, Direct Programs, Construction and Survey, GreatAmerica Portfolio Services Group LLC, and Collabrance LLC. Each unit immerses itself into its respective market and taps into the complex dynamics that go into making a business successful. Our expertise is gained through internal training, dealer councils, industry events, and intense research in the industry each business unit serves. These activities inform all levels of the company and create a fertile environment that fosters innovative problem-solving.

Change and Innovation

Knowledge is not a static concept at GreatAmerica, and creating a fluid environment begins with an easy flow of communication among team members and company leadership. Facilitated by an open floor plan with no walls, this communication is vital to identifying opportunities and bringing meaningful change to the markets we serve. This change comes in the form of innovative programs, tools, and solutions for our customers.

Empowerment, cross-training and the culture of innovation are critical to the continued success of GreatAmerica. Indeed, the sharing of team roles creates a feedback loop essential to the smooth and consistent delivery of our services.

Meet the GreatAmerica Leadership Team

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Tony Golobic

Executive Chairman

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Stan Herkelman

Co-Chief Executive Officer

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Martin Golobic

Co-Chief Executive Officer

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David Pohlman


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Scott Rheinschmidt

Senior Vice President, Chief Financial Officer

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Michelle Halverson

Senior Vice President, Chief Legal Officer, General Counsel and Corporate Secretary

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Matt Mueller

Senior Vice President and Chief Digital and Operating Officer

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Stephanie Severin

Senior Vice President and Chief Credit Officer

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Jared Hanlin

Senior Vice President and Chief Risk Officer

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Lisa Lefebure

Chief of Staff

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Joe Terfler

Executive Vice President of Corporate Strategy and Strategic Finance

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Marty Klees

Senior Vice President Risk and Operations-Corporate Strategy

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Mike Ciambotti

Senior Vice President and Chief Information Officer

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Jennie Fisher

Senior Vice President and General Manager, Office Equipment Group

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Greg VanDeWalker

Senior Vice President, IT Channel and Services

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Brian Bjella

Senior Vice President & General Manager, Specialty Markets Group

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Joe Andries

Vice President and General Manager of GreatAmerica Portfolio Services Group LLC

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Corey Kerns

Vice President and General Manager, Connected Technology Group

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Lindsay Bohon

Vice President, Corporate Sales Operations

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Steve Rybos

Vice President and Managing Director, Sales and Marketing, Specialty Markets Group

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Keith Rabin

Vice President and Managing Director, Franchise Division, Specialty Markets Group

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Bill Johnson

Vice President, Sales and Marketing, Construction Division

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Larry Feldstein

Vice President, Sales and Marketing, Healthcare Division

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Key Kain

Vice President, Sales, Office Equipment Group

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Kim Louden

Vice President, Sales, Office Equipment Group

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Mitch Leahy

Vice President and Managing Director of Sales, Office Equipment Group

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Derek Meier

Vice President, Sales, Office Equipment Group

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Lee Rozeboom

Vice President and Managing Director of Sales, Connected Technology Group

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Cody Jandik

Vice President Sales, Connected Technology Group

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Diane Vanis

Vice President, Human Resources

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Tawnya Stone

Vice President, Strategic Technology

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Heather Friedman

Vice President, Corporate Marketing

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Matthew Doty

Vice President, Corporate Communications

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Renae Kinney


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Zach Paulson

Vice President and Treasurer

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Community Giving

GreatAmerica is committed to building a strong community, supporting sustainable activities, and promoting good will. In addition to its GreatAmerica Donor Advised Fund established in 2001, the GreatAmerica Employee Advised Fund will essentially double GreatAmerica charitable giving in the community. Combined, the funds are expected to provide more than $1 Million to projects in Cedar Rapids and Iowa City each year. 

Learn about the GreatAmerica Employee Advised Fund

GreatAmerica Careers

What you do matters! We empower our team members to advance their personal growth and make decisions that contribute to our customer's success.

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