As the coronavirus event continues to unfold in the U.S., GreatAmerica is focusing on the health and safety of our employees and top level, uninterrupted service for our customers. Our business continuity plan is activated and intent on providing the optimal, continuous, GreatAmerica Experience for our customers as we navigate this evolving health situation.
Our first and foremost concern is the health and well-being of our employees. We have increased messaging to remind team members of the basic CDC recommendations; wash your hands, avoid touching your face, and practice proper cough/sneeze etiquette. Most importantly, we emphasize staying at home if you are sick! All good advice that can’t be repeated enough.
On the preparedness side, our tiered response plan incorporates personal hygiene recommendations and social distancing measures as prescribed by state Departments of Public Health and the Centers for Disease Control. Our technology infrastructure and workforce is prepared for a work-from-home strategy that will be scaled as the situation demands. Again, the health and safety of our employees is our utmost priority.
Our plan is to remain fully operational and prepared to deliver The GreatAmerica Experience level of service. We will continue to have the safety and well-being of our employees and customers as our top priorities.
Matt Doty, GreatAmerica Vice President Corporate Communications, is responsible for maintaining image execution and brand continuity throughout the company. This includes written and verbal communications with internal and external audiences and overall strategic and tactical marketing activities.