What We Do

GreatAmerica is a national commercial equipment finance company dedicated to helping manufacturers, vendors, and dealers be more successful and keep their customers for a lifetime.

GreatAmerica established its headquarters in Cedar Rapids, Iowa in 1992 as GreatAmerica Leasing Corporation. In 2012, GreatAmerica changed its name to GreatAmerica Financial Services Corporation to reflect its expanded service offerings beyond financing.

GreatAmerica now has a staff of over 500 employees with offices in Georgia, Minnesota, and Missouri. We provide financing and consulting services in all fifty states and some U.S. Territories.

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Vision, Mission & Principles

GreatAmerica Mission

We help our Customers achieve greater success.

GreatAmerica Vision

Our passion for excellence in everything we do will make us a business without competition.

GreatAmerica Principles

  1. We deliver on our commitments and provide excellence.
  2. We are solution driven, tenacious, and rise to the occasion.
  3. We live our values with utmost integrity.
  4. We trust and treat each other with respect.
  5. We build enduring relationships and are committed to mutual success.
  6. We create an environment conducive to greatness and to a positive image of GreatAmerica.
  7. We celebrate successes, share rewards, and make time for fun.
  8. We continuously enhance value through innovation and improvement.
  9. We look at the whole picture.
  10. We create opportunities for growth and take charge of our future.

GreatAmerica Business Concept

Our customers are solution providers in selected markets. We carefully select niches that fit well within our business model, characterized by:

  • Quality – the market’s financing needs are convenience-based
  • Expertise – we are, or can become, very knowledgeable in the niche
  • Value – we can leverage our competencies to add unique value to the market

We help our customers achieve greater success by delivering financing solutions and complementary business services that differentiate them in the markets they serve and help them keep their customers for life.

We work diligently to understand the specific needs and trends of our markets and customers. Our empowered team members use this insight to develop solutions that consistently exceed our customers’ expectations for service, flexibility, and innovation.

Regardless of their potential profitability, GreatAmerica rejects business opportunities that are inconsistent with our collective sense of integrity or that require us to compromise the level of excellence our partners deserve. We strive to ensure that our customers, business associates, employees, investors, and communities are proud of their association with GreatAmerica based on our reputation for hard work, integrity and excellence.

Leadership Bios

Senior leaders average more than 26 years experience and are supported by seasoned teams of engaged and experienced professionals!


Established in 1992, the beginnings of GreatAmerica were based on an entrepreneurial dream of becoming a business without competition.

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When Tony Golobic set out to build GreatAmerica, he wanted to create a company that valued service to its customers and embraced the entrepreneurial spirit. He wanted an innovative company that aspired to reach the highest standards of excellence in everything it did in order to become a business without competition. Read More

Origin Story
Much of what GreatAmerica culture is today can be traced back to its founder and his ideas to build a company unlike any other. Click here to view this 6 minute video.


Monitor Honors Tawnya Stone Among Top 50 Women in Leasing

In its first issue dedicated to women, the Monitor named GreatAmerica Financial Services Corporation's Tawnya Stone as one of the top 50 women in the equipment finance industry.

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GreatAmerica and Collabrance Announce 2020 Managed IT Sales Training Dates

Chartec's Alex Rogers to facilitate three additional IT sales process training sessions.

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Collabrance® Celebrates 10 Year Milestone

GreatAmerica Financial Services is celebrating the 10-year anniversary of Collabrance LLC, its subsidiary technology company initially formed to help GreatAmerica channel partners be more successful in their business.

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