Like them or not, meetings are an essential part of any organization's day-to-day. But unless meetings are conducted efficiently, they can eat up a lot of unnecessary time – and running an effective meeting can be challenging even on a good day.
Remember the simpler times - just a month or so ago? How the world has changed in a short period of time! This can breed uncertainty and while we have not perfected a vaccine for COVID-19, we have compiled a list of free tools and resources so you can continue to support your customers.
Over the last year, GreatAmerica has been on a journey to evolve our marketing strategy to adopt an inbound approach. A big part of that has involved embracing video as a way to connect and engage with our customers and prospects. Our primary mission in doing so was to better serve these relationships by using video to educate and establish trust and transparency. But we also learned just how much video can enhance the way we communicate with everyone we collaborate with, both internally and externally.
October can be a spooky time, but a poor customer experience can haunt you any time of the year. The vendors you choose to do business with, and their processes and capabilities can absolutely impact your ability to retain your customers.
The sales and marketing game has changed. The new digital buyer wants a personalized experience, complete with people and resources that educate them so they can make the right purchasing decision. It’s become less about selling and much more about listening, communicating and, with your help, empowering your prospects to arrive at a solution that is just right for them.