Katie Lanpher joined the GreatAmerica Office Equipment Group in 2018 as a Content Marketing Specialist. With a background in digital marketing, she employs many tactics that contribute to the growth of the Office Equipment Group's online presence, including social media, e-marketing, and search marketing. Katie works closely with team members from varrying departments to write, edit and distribute content that our office technology dealers will find valuable as they grow their businesses.
By:
Katie Lanpher
February 24th, 2022
As the title sponsor of last month’s ECS 2022 Business Agility Event and founding member of the Consortium, GreatAmerica was excited to send a group of our team members to Scottsdale, Arizona for two days of learning, collaboration, and innovation.
By:
Katie Lanpher
December 22nd, 2021
During our recent webinar focused on selling Information Technology (IT) solutions, Nick Von Ahsen from our Office Equipment Group and Lee Rozeboom from our Connected Technology Group answered pressing questions about selling IT with a monthly payment and the challenges you may encounter doing so. Vice President of Corporate Sales Operations Lindsay Bohon, facilitated the session. During the webinar, Nick and Lee explained how this approach can provide a leg up to image providers evolving into IT and the positive impacts it can have on total cash flow, business valuation, and the overall health of your business. Check out some of the highlights below and be sure to watch the full recording!
By:
Katie Lanpher
October 14th, 2021
Between low consumer confidence, fear of investing working capital into technology, and supply chain challenges, it’s become more important than ever to explore options that drive profitability - both for you and for your customers.
By:
Katie Lanpher
December 10th, 2020
If there was any lingering doubt about the evolution of the modern buyer, 2020 has certainly given us evidence that the idea of the digital buyer is no fad. Consumers continue to demand content and experiences that educate and empower them along their journey to do business with us. That means we’ve got to make sure we stay in tune to these needs, and adapt our digital sales and marketing strategy to be in lockstep.
By:
Katie Lanpher
June 24th, 2020
Like them or not, meetings are an essential part of any organization's day-to-day. But unless meetings are conducted efficiently, they can eat up a lot of unnecessary time – and running an effective meeting can be challenging even on a good day.
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