Between low consumer confidence, fear of investing working capital into technology, and supply chain challenges, it’s become more important than ever to explore options that drive profitability - both for you and for your customers.
If there was any lingering doubt about the evolution of the modern buyer, 2020 has certainly given us evidence that the idea of the digital buyer is no fad. Consumers continue to demand content and experiences that educate and empower them along their journey to do business with us. That means we’ve got to make sure we stay in tune to these needs, and adapt our digital sales and marketing strategy to be in lockstep.
Like them or not, meetings are an essential part of any organization's day-to-day. But unless meetings are conducted efficiently, they can eat up a lot of unnecessary time – and running an effective meeting can be challenging even on a good day.
Remember the simpler times - just a month or so ago? How the world has changed in a short period of time! This can breed uncertainty and while we have not perfected a vaccine for COVID-19, we have compiled a list of free tools and resources so you can continue to support your customers.
Over the last year, GreatAmerica has been on a journey to evolve our marketing strategy to adopt an inbound approach. A big part of that has involved embracing video as a way to connect and engage with our customers and prospects. Our primary mission in doing so was to better serve these relationships by using video to educate and establish trust and transparency. But we also learned just how much video can enhance the way we communicate with everyone we collaborate with, both internally and externally.