GreatAmerica Blog

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Larry Cobrin

Larry co-founded MSPCFO and remains the CEO. Hundreds of companies rely on MSPCFO for actionable information readily available showing what is and is not working in their businesses. He has spent countless hours reviewing and auditing PSA data to ensure it is driving the correct insights. Larry strongly believes bad data is worse than no data, as bad data will give you the confidence to boldly make bad decisions. Prior to founding MSPCFO, Larry’s experiences included private equity investing, management consulting, compensation consulting, investment banking, and product management at a large bank. Larry lives in Connecticut with his wife and three daughters. When he is not working, can be found hiking with his dog, mumbling on the sideline at his kids' sporting events, or waiting for his bread to rise (not a metaphor).