Picture this: you have recently gained a new customer and are excited to begin doing business with them. The new revenue and potential for more growth is promising for your business and you are eager to see where this partnership will go. Just one more step – your customer’s credit needs to be approved for financing. And, cue the bump in the road: your customer is not able to reach an approval. Without an approval, you are unable to help them acquire the equipment they need and you are missing an opportunity to create a long-standing customer relationship.