Growing up in Iowa, the first thing my parents taught me was the Golden Rule, “treat others as you would like to be treated." As I grew up and my career transitioned into a sales role at GreatAmerica, my perception of the golden rule and the expectations for service I received also changed. The focus GreatAmerica has for our office technology dealers’ success forced me to rethink how I approach my customers. According to a study conducted by McKinsey, 70% of buying experiences are based on how the customer feels they are being treated. So, is it really about how I want to be treated or how my customers want to be treated?