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Rick Lambert is an award winning sales performance coach who is the founder and CEO of selltowin.com a company that has trained over 25,000 B2B sales people and specializes in new hire and advanced sales training for Managed Service Providers. Rick is also the CEO of IN2communications.com, a full service digital marketing agency that helps MSPs engage and connect their brand with today’s digital buyer. Rick’s companies combine training and digital marketing to form what he calls Sales Offense Systems. In 2018, Rick was selected an Industry difference maker by ENX Magazine and in 2019, SAP selected the selltowin eCademy on demand learning platform as global winner of “Best Channel Training Partner”. Rick’s clients include OEMs, Distributors, MPS Infrastructure providers and many of North America’s top performing technology resellers.
