I recently attended the Social Media Marketing World Conference where marketers across the globe get together to learn about the latest tactics, trends and best practices to grow business through digital marketing. Now, I know what you’re thinking… “Who cares? I’m an owner, manager, vice president, account owner, [insert title here that is more important than my own]. Marketing is that black hole I throw money into and it disappears when I’m not just ignoring it entirely.”
“To win you must be willing to adjust your sales tools and approach.” It’s time to embrace change. Being in the tech industry, you’re already well aware of the need to keep up with the pace of change. One way technology providers are helping their customers keep up with all the new technology offerings is by getting them on a regular consumption model. Tech buyers want subscription-based technology and the hardware you sell is no different. By now, chances are you’re considering how to build your Hardware as a Service offering, or you’re already up and running. If not… Well, we all know what happens to obsolete tech and it’s time to make the leap.
In an industry that sometimes feels like it is becoming commoditized, Managed Service Providers are looking for ways to both differentiate and build credibility. I recently attended the Sales Simplicity Seminar presented by Alex Rodgers, CEO of CharTec, for the second time. The first time around, I was new to my marketing role in the UC & IT industry; while I learned a lot during that first seminar from Alex, an equal portion was over my head.
As 2018 draws to a close, it is helpful to reflect on the past year and look at the knowledge and growth we’ve attained. For me, our Unified Communications & IT blog is a large part of that. With contributions from various subject matter experts, I have learned a lot from our weekly posts and it's our hope that you do too.
A few weeks ago, Denise Miller, Senior Human Resources Consultant with PathShare HR Services, wrote about whether the need to hire was a symptom or problem. In a survey of tech executives at Managed Service Providers (MSPs), hiring was among their top challenge. What we have found is that executives aren’t diving in to find out the underlying causes of their need to hire. Denise gives four possibilities.