By: GreatAmerica on April 27th, 2026
The Cannata Report Features GreatAmerica Leaders in Exclusive DX, Strategy Interview Series
The Cannata Report has featured GreatAmerica in an exclusive video interview series spotlighting the company’s executive leadership team and its perspective on digital transformation, long‑term strategy, and the future of the office technology channel.
In part 2 of the series, CEO Martin Golobic, Chief Strategy Officer Leighton Smith, and Vice President and General Manager of the Office Equipment Group Mitch Leahy share candid insights on consolidation, intentional transformation, and why clarity, action, and the voice of the customer matter more than ever. The leaders note that dealers pursuing digital transformation should expect challenges but remain grounded in a clear strategic thesis and long‑range planning.
The feature is part of a multi‑part series examining how GreatAmerica is helping dealers navigate shifting market forces and prepare for the next decade of change.
Watch part 2 of the feature: https://www.thecannatareport.com/greatamerica-elt-vid-dx-future/
Watch part 1 of the feature: https://www.youtube.com/watch?v=lxZiTSuzWzU
GreatAmerica
GreatAmerica is the largest family-owned national commercial equipment finance company in the United States. With $3.5+ billion in assets and life-to-date finance originations of $19.4 billion, GreatAmerica is dedicated to helping manufacturers, distributors, resellers, and franchisees be more successful and keep their customers for a lifetime. Established in Cedar Rapids, Iowa in 1992, GreatAmerica also maintains offices in Des Moines, IA, Marshall, MN, Milton, GA, Dallas, TX, and Northbrook, IL. The company is deeply rooted in the communities where it has offices, contributing more than $1.1 million annually through its Donor Advised and Employee Advised Funds, empowering team members to guide charitable giving and make a meaningful difference where they live and work.