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SMARKETING: Preparing for your Digital Transformation 2020

Join Us For This 2-Day Virtual Event

Wednesday, October 21 & Thursday, October 22

Register Now

We've Gone Virtual.

It's more important than ever for your business to embark on a digital transformation. Our new, re-imagined and completely digital Smarketing event will help you bridge the gap between sales and marketing to better compete, enable sales success and capture the digital buyer opportunity in this ever growing virtual economy.

Register Now for 2 Half-Days Full of Virtual Learning!

Register Now

Gain Clarity & Confidence In Your Sales & Marketing Strategy

When it comes to sales and marketing, you, like many others, may feel overwhelmed and confused by all of the self-proclaimed experts and advice floating around the world wide web. Stop wasting your time and energy on old-school tactics that fail. It's time to take your focus on the customer to the next level. 

You'll come away from this event understanding how aligning your sales and marketing teams can unlock the key to a shorter sales cycle and improved revenue generation. But don't take our word for it, hear from past attendees. 

Arm Yourself With The Knowledge You Need To Adapt & Thrive Today

The world has changed drastically, especially within the last 6 months. We already knew the consumer was changing. In the last few years, buyers have been becoming increasingly educated through online research before they even reach out to a sales person. With more people now conducting business online than ever before, it's crucial you have a solid digital marketing strategy in place.

We've curated a completely digital online learning event to help you bridge the gap between sales and marketing, better compete, enable sales success and capture the digital buyer opportunity.

Attend these 2 half days of virtual learning to learn how to:

  • Attract warmer leads and drive more sales
  • Have a shared strategy and focus energy on it
  • Track ROI more effectively
  • Generate the right content at the right time, shortening sales cycles
  • Provide a more cohesive customer experience

Why Attend?

If your sales and marketing aren't evolving and aligning, you might be missing out on capturing today's digital buyer.  Attend this special event to gain awareness of tools and resources available to begin your transformation, and actionable steps to better align your sales and marketing.

Who Should Come?

This program will provide value for anyone, however, we especially encourage participation from sales and marketing leadership, as well as c-level roles, in order to make the most impact in your organization! Having c-level buy-in speeds up the adoption of this approach.

How Much Does Smarketing Cost?

  • $49 per seat
  • Company Pass (up to 4 seats) for $150

Register Now

Event Keynote

The Digital Consumer
Today's buyer has made a dramatic shift in the way they make purchasing decisions. Unfortunately, many companies haven’t adapted to this shift, and are not prepared for the continual evolution of this “digital consumer.” During this keynote, Zach will help bring clarity to the way buyers have changed and exactly what companies must do to, not only align themselves with this shift in buyer patterns but take advantage of the digital age as well.  

The Selling 7 Workshop: Types of Sales & Marketing Videos You Need to Create Today
Video is a fundamental piece of a marketing strategy--but it's not just for marketing anymore. Video is for sales. During this workshop, attendees will learn easy steps that make a great video, and seven examples that will help you advance your conversations, marketing and sales process. 

Bonus Featurette:

A Closing Workshop with Marcus Sheridan: Exactly What To Do Next
As you wrap up your second day of learning, you may feel overwhelmed. You've consumed so much information and advice, all of which you will want to put to use. But where EXACTLY are you to start? Marcus Sheridan, author of New York Times Best Seller, 'They Ask, You Answer,' will give a closing workshop where he tells you the exact action steps you need to take to begin your digital marketing evolution the minute this event concludes. You won't want to miss it.  


Zach Basner, Director of Inbound Training and Video Strategy at IMPACT

Zach trains sales, marketing, and leadership teams to embrace a culture of inbound within their organizations, empowering them to become the most trusted voice in their respective industries. A charismatic, highly sought-after speaker and consultant, Zach is known for his singular talent for inspiring audiences — both on stage and in the boardroom. He challenges business leaders and teams to discover new ways to connect with their buyers, build trust, and, ultimately, increase revenue. Zach is also the co-host of Film School for Marketers, a video show and podcast featuring expert insights on video content strategy, video production, video in the sales process, and more.

Bonus Featurette

Marcus Sheridan, Author of New York Times Best Seller, 'They Ask, You Answer.'

Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach. Marcus has been dubbed a “Web Marketing Guru” by the New York Times and in 2017 Forbes names Marcus one of 20 “Speakers You Don’t Want to Miss.” Not one to be limited to the stage, Marcus is most often found walking through the crowd, calling audience members by name, and bringing them into his presentation.

As author of the content marketing guidebook, “They Ask, you Answer,” Marcus has not only inspired thousands to achieve their potential but has given them the tools they need to get there. Mashable rated his book the “#1 Marketing Book” to read in 2017. Forbes listed it as one of “11 Marketing Books Every CMO Should Read.” Marcus has been featured in the New York Times, Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner, and more. He has inspired thousands of audiences and helped millions of people from all over the world to achieve their own success with his “They Ask, You Answer” philosophy.


The Content Lineup:

Agenda CST


Meet Your Speakers

Solution Provider Case Study

Keven Ellison, Vice President Marketing at AIS

kellison 300 x 300

Over the last 20+ years, Keven has had a passion in all areas of traditional and digital marketing. His main focus is how the consumer or decision makers see brands in order to develop successful programs to meet them on their turf. Prior to AIS, Keven has held senior marketing and communication posts in Financial Services, Technology, Communications, Biotech and Lead Generation industries from start-ups to privately held and pubic companies. Today he’s building a team to further the growth of AIS to become a leading brand in office technology.  Ellison recently received industry accolades as one of ENX Margazine’s Difference Makers, AIS’ 2019 Geary Award for Executive of the year, IMPACT’s 2019 Inbound Marketing award.

David Riener, Vice President of Sales at AIS


Over the last 20+ years, David has been called upon to build sales capability, re-energize underperforming teams and take effective teams to the next level; driving growth in sales, revenue and overall profitability.  Currently, David is the Vice President of Sales – California at AIS, focusing on strengthening the sales teams and growing AIS’s market share in Southern California.  David received his BA from The University of Texas at Austin, MBA from The University of Texas at San Antonio and is a MAPP (Master’s in Applied Psychology) candidate at The University of Southern California. 

Digital Marketing Tactics for the Modern Buyer

Dan Kurns, President at Dan Kurns Consulting

DanKurnsHeadshot220For over 12 years, Dan Kurns has been in the Digital Marketing and Strategy space developing online presences in a variety of industries and agencies such as agriculture, technology, healthcare and other B2B spaces. Dan brings a wealth of knowledge and experience, with a passion for SEO and SEM, to help clients create healthy, sustainable digital growth. Dan has worked with Collabrance since 2017 as a digital marketing consultant. Most recently, Dan presented as the digital marketing expert at the Collabrance Sales & Marketing Summit for MSPs in September 2019. He currently presents the Collabrance marketing webinar series "MSP Digital Marketing Insights."

How to Grow Your Reputation, Sales and Business with Cyber Security

Corey Kerns, Vice President & General Manager at Collabrance

CKerns-800x800Corey Kerns is responsible for the overall vision at Collabrance, and oversees sales, marketing, operations, strategic leadership and financial performance. In 2015, Corey joined Collabrance as the Senior Finance and Operations Analyst. In this role, Corey was responsible for developing and monitoring key performance indicators, as well as assisting in the evaluation of profitability, efficiency and automation strategies. Corey first started at GreatAmerica in 2011 and served as the Senior Business Unit Analyst for the Connected Technology Group. In this role, Corey led all activities with respect to financial controls and evaluating the financial implications of the business unit’s operating strategy. Corey received his B.A. in Business Administration from Wartburg College and earned an M.B.A. from the University of Iowa.

Recruiting & Retaining Employee

Sally Brause, Director of Human Resources Consulting at GreatAmerica
SBrause-300x300Sally is the Director of Human Resources Consulting for GreatAmerica. She has been sharing this expertise with office technology dealers since 2008. Sally is certified as a Senior Professional in Human Resources (SPHR) and has been certified as a Compensation Professional through World at Work. Brause has a master’s degree in Organizational Leadership and participated in the Wharton School of Business’ Leading Organizational Change program.

LinkedIn To Win

Rick Lambert, Founder & CEO at Sell to Win


Rick Lambert is an award winning sales performance coach who is the founder and CEO of a company that has trained over 25,000 B2B sales people and specializes in new hire and advanced sales training for Managed Service Providers. Rick is also the CEO of, a full service digital marketing agency that helps MSPs engage and connect their brand with today’s digital buyer. Rick’s companies combine training and digital marketing to form what he calls Sales Offense Systems.

In 2018, Rick was selected an Industry difference maker by ENX Magazine and in 2019, SAP selected the selltowin eCademy on demand learning platform as global winner of “Best Channel Training Partner”. Rick’s clients include OEMs, Distributors, MPS Infrastructure providers and many of North America’s top performing technology resellers.

Vanity to Value: The One KPI you Need to Measure Sales & Marketing Alignment

Kara Rudy - MarketDesign Consulting, LLC

Kara Rudy 400x400Kara is lovingly referred to by her peers as the "best-in-class IT marketer," pun intended. As a once Director of Digital Marketing for a global IT reseller, turned IT Marketing Consultant, Kara couples a deep technical knowledge of the IT industry with the intricacies of successful marketing strategy and execution. With nearly 15 years of IT marketing experience, Kara founded MarketDesign to work with IT resellers, MSPs, and SaaS organizations across the US to differentiate their brands and build their marketing lead generation engine. In her downtime, Kara spends time with her husband and three small children cheering for the Syracuse Orange, her home-town college team.

QBR Best Practices to Keep Customers for a Lifetime

Steve Riat, Director of Sales at Nex-Tech

Steve Riat

Steve Riat is Nex-Tech’s Director of Sales and is known for his unique ability to integrate business and technology. Steve has more than two decades of business technology experience working directly with companies from around the world and brings the best of that back to the Midwest.

Creating Your Strategic Marketing Plan

Dominic Pontrelli, Marketing and Strategic Advisor at Pontrelli Marketing


Dominic is a top-performing and results-driven FG500 Marketing and Sales Executive. With 17 years of Marketing leadership experience and 17 years of Sales leadership experience at the corporate level, Dominic has demonstrated the unique ability to align Marketing and Sales efforts to successfully execute common strategic growth initiatives. Dominic retired from Ricoh, as Senior Vice President, Americas Marketing, after 34 years of tenured service within the Ricoh Family Group in January 2015.

Pontrelli Marketing was formed in February, 2015. Dominic now focuses his efforts on the development of a comprehensive Marketing Foundation within the OED channel. The Pontrelli Marketing process is proven at the corporate level and independent dealer level within the document industry. The goal is to leverage existing, ERP, CRM, Website and Marketing Automation platforms, to measure a return against investments in place. Dominic is uniquely positioned as an outsourced Virtual Marketing Officer (VMO), to enhance Marketing capabilities and drive strategic revenue initiatives through Data Marketing and Target Marketing campaign efforts.

4 Phases of Win-Win Alignment in Your Marketing and Sales Handoff

Stephanie Tran, Sales Enablement Manager at Revenue River

Stephanie Tran Headshopt

As Sr. Sales Enablement Manager at Revenue River, Stephanie uses her arsenal of knowledge and strategies in sales enablement to help client sales teams close faster, more efficiently, and with less hassle. Since 2015, she’s worked with both marketing and sales teams across dozens of verticals, designed and built award-winning sales systems, trained hundreds of sales reps on new and improved sales processes, and continues to work with marketers and salespeople to better align their strategies and goals. Alongside her team of marketing, sales enablement, and all-things digital experts, she designs sales strategies that solve for challenges like too-long sales cycles, low close rates, lack of prospect engagement, and tech stack use.

Building Your Ideal Client Description

Darrell Amy,  Founder at Convergo and Author of Revenue Growth Engine 

Darrell Amy 300 x 300

Darrell Amy is a growth architect, helping companies align marketing and sales to grow faster by attracting and retaining ideal clients. He’s the author of the new bestseller, Revenue Growth Engine: How To Align Sales & Marketing to Accelerate Growth. With over 27 years of sales and marketing experience, Darrell brings strategic ideas from multiple industries. Darrell is the founder of Convergo, a growth strategy partner helping companies create and execute growth plans. He’s the host of the Revenue Growth Podcast and co-host of Selling From the Heart. He also serves as a member of the Forbes Business Council and is a C-Suite Network Advisor.