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GreatAmerica Blog

Industry trends, insights from experts, resources for growing your business: all the things you've come to expect from GreatAmerica

Blog Feature

Why Upgrade? Do It for the Joe, Office Equipment Dealers! Oh, the upgrade. A special kind of sell. It can be a tricky one considering you’re not technically selling a new solution. You’re selling the same product in a new model, and in your case, the product is a printer or copier. A new model may have new bells and whistles and improved features, but at a high level, it meets the same need. This presents a challenge, because why would your customers buy the same thing twice, especially when the second sell involves change? Change is hard!

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Blog Feature

I kickoff my day by filling up my 30oz Yeti, a GreatAmerica holiday present, with water – hydration is key! I’ve already had my coffee on my commute in from Iowa City with my various podcasts queued up for the ride. (Tip: if you’re looking for podcasts related to recruiting, hiring, and the like, checkout Recruiting Future or HBR Ideacast).

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Blog Feature

When we asked tech buyers how they pay for their equipment they told us they prefer to lease or rent their technology. As more of your clients ask for a monthly payment option, you have decisions to make on which method to provide. A GreatAmerica financial solution is one option.

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Blog Feature

Unfortunately the summer is coming to an end. If you are like me, with teenagers at home over the summer, this may be good news. My kids are excited to get the school year underway, but they also have some apprehension. They will have new teachers, new classes and different kids from last year in their classes. They're even worried about who they will sit with in the lunch room.

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