This year more than most I feel like I’ve learned new things in a short amount of time. We all have. The COVID-19 pandemic has changed so much of our business practices the only thing for certain is that things are changing.
Del Timmerman Timmerman Construction LLC, Strawberry Point, IA 32 Years in Concrete Construction In 1994, I bought a brand new red F-350 crew cab and my dad, Willis, told me that I would never pay it off. It was my first major purchase since taking over the small concrete construction company he started and I was pretty damn driven to prove him wrong.
In the wake of some unexpected time at home or away from your customers, you may be overwhelmed with the new responsibilities of a life at home. As well as finding new ways to stay in front of your customers (such as LinkedIn, cold-calling, and one-to-one videos), this is an optimal time to sharpen your craft and learn how to be an even more valuable asset for your customers.
Over the last year, GreatAmerica has been on a journey to evolve our marketing strategy to adopt an inbound approach. A big part of that has involved embracing video as a way to connect and engage with our customers and prospects. Our primary mission in doing so was to better serve these relationships by using video to educate and establish trust and transparency. But we also learned just how much video can enhance the way we communicate with everyone we collaborate with, both internally and externally.
The buying landscape for consumers today differs incredibly from the landscape of yesterday. Industry after different industry continue to shift towards online shopping. Even areas where e-commerce once seemed impossible, such as the grocery industry, see online purchasing as routine. The light industrial/construction industries, however, are late to adopt e-commerce and online buying.