Updated 8/1/2022. Originally published in the August 2021 issue of ENX Magazine. We can’t ask ourselves how we return to normal without first addressing what normal looks like for each of our businesses. With all that is thrown at your business, confronting your company culture may seem like a backburner topic. Yet, what if we told you clearly defining and maintaining your company culture and values was the key to successful business interactions?
What is it like to be a Sales Support Specialist at GreatAmerica?
Since our inception 30 years ago, GreatAmerica has prioritized loyalty to our customers and focused on their success. We adhere to our 10 guiding principles – not only in our customer relationships, but also by keeping those same promises to our employees.
We all know it’s easier to retain business than prospect and onboard new customers - the likelihood of selling to an existing customer is 60-70%, compared to just 5-20% for new customers. But that’s easier said than done! Retaining customers means providing value during every touchpoint throughout the life of your relationship with them and their agreement, including end of term discussions.
As common as financing is today, it's surprising there are still industries, organizations, and sales professionals who don’t routinely offer financing to sell their products and services.