Updated 8/1/2022. Originally published in the August 2021 issue of ENX Magazine. We can’t ask ourselves how we return to normal without first addressing what normal looks like for each of our businesses. With all that is thrown at your business, confronting your company culture may seem like a backburner topic. Yet, what if we told you clearly defining and maintaining your company culture and values was the key to successful business interactions?
Since our inception 30 years ago, GreatAmerica has prioritized loyalty to our customers and focused on their success. We adhere to our 10 guiding principles – not only in our customer relationships, but also by keeping those same promises to our employees.
Leggings, sweatshirts, and pajama pants… is this the new normal for office attire? As companies slowly bring employees back to the office, the very real worry about dress code has started creeping into the conversation. Over the last two years, blazers have been traded in for more comfortable shirts, dress slacks for sweatpants, and the transition back may not be as easy as expected.
We all know it’s easier to retain business than prospect and onboard new customers - the likelihood of selling to an existing customer is 60-70%, compared to just 5-20% for new customers. But that’s easier said than done! Retaining customers means providing value during every touchpoint throughout the life of your relationship with them and their agreement, including end of term discussions.
