This year more than most I feel like I’ve learned new things in a short amount of time. We all have. The COVID-19 pandemic has changed so much of our business practices the only thing for certain is that things are changing.
Does this sound familiar to you? I was speaking with a Vice President of Sales the other day about putting a program together. Her team had starting getting more and more requests from their customers asking for a monthly payment for their technology. Realizing this was becoming a trend, she reached out to me. As we were getting ready to wrap up our conversation, she sighed and said, “This is all great, and I know how much this can help us. Now, if I could just get the reps to do it! I feel like a broken record sometimes.”
Understanding Why the Three-Sided Relationship is Important
During one of our recent Sales Management Leadership Programs, I had an interesting conversation with a tenured sales manager. His comments revealed a sentiment shared by many managers today. He said, “I think that I’m doing well and hitting most of the targets, but things have changed so much since I first became a sales manager, I’m not really sure how to assess whether I am a great sales leader or not. What should I do?”
At GreatAmerica, we consider financing incredibly important for you and your customers, however, we understand there are several options available to your customers for their technology acquisition. In this short blog, we equip you for conversations with your customer by providing education around the available choices.