In the realm of sales, the adage "time kills deals" reigns supreme. While I can't pinpoint the exact source of this quote, its significance in sales is crystal clear. The lesson at hand is straightforward: speed is your ally. The faster you present a pricing proposition to a potential customer, the greater your chances are of sealing the deal. Allow me to illustrate this point with a personal anecdote from a few years back.
With technology evolving at a rapid pace, businesses are constantly seeking to enhance their IT infrastructure, not only to stay competitive, but to stay secure. The upcoming Windows Server 2012 end of life is a prime example of this. After October 10, 2023, Windows Server 2012 products will no longer receive security updates, non-security updates, bug fixes, technical support, or online technical content updates. Technology providers like you need to be prepared to drive awareness and educate customers around this event so they understand that an upgrade is necessary to keep their businesses operating smoothly and securely. Your customers will have many questions around the risks of not upgrading, the benefits of new servers, and why acquiring new technology via a manageable monthly payment is the best choice. In today’s blog, we are addressing the most common questions technology providers are receiving from their customers about upgrading from Windows Server 2012. Read on.
Lee Rozeboom, Vice President and Managing Director of Sales at GreatAmerica, and Peter Kujawa, Vice President of Service Leadership, Inc.®, a ConnectWise solution hosted the first of a series of three webinars discussing why the mid-year point (Q3) is an important time for solution providers – and how solution providers can get the most out of this critical time.
