Our approach is to become a business without competition. Our customers weigh in on the value we bring to their business.

GreatAmerica gives us the financing options that our competitors some times don't offer.

Jim Holdenvideo play icon Jim Holden
Epicor Software Corporation

The entire staff at GreatAmerica makes it easy for us to do business. They give Multiquip options we've never had before.

Rich Sibrelvideo play icon Rich Sibrel
Multiquip Inc.

Partnering with GreatAmerica to create the look and feel of a captive finance company has been one of the best decisions we've ever made.

Bart Danielukvideo play icon Bart Danieluk
Wacker Neuson Corporation

“GreatAmerica has helped increase our margins, close larger orders, and implement service contracts."

Scott MacKayvideo play icon Scott MacKay
Husqvarna Construction Products


The Specialty Markets Group provides customized vendor finance programs to light industrial/construction and business solution software providers.

Our focus on customer success differentiates us from our competitors. We use a consultative sales process to uncover needs, formulate solutions, and implement financial tools into our customer’s sales process. We are not interested in just “doing transactions;” we provide value with improved sales, margins, or sales productivity to make our customers more successful. 

Our sales team is divided into industry segments to support captive finance, co-branded and private label programs for OEM’s across all our niche sectors. Our partners quickly realize how our approach and Customers For Life® culture sets us apart from the others.


Our technology platforms provide seamless integration with our partners' systems. From reporting and systems integration to mobile ready tools and training programs, we help our partners sell more equipment with financial solutions.


Light Industrial/Light Construction, Concrete

We partner with manufacturers and distributors of light industrial equipment and technology ranging from survey, GPS, aerial lifts, concrete cutting equipment, generators, compressors, software solutions and more. Primary dollar range of financing is $5,000 to $250,000 with terms of 12-60 months.

Business Solution Software

We partner with software companies that provide business solutions to the manufacturing, distribution, retail and services industries.  Our financing options allow customers to install or upgrade their business software without any upfront investment.

Equipment Financed



Light Industrial & Construction

Survey and Engineering Technology

Aerial Lifts

Compressors and Generators

Concrete Cutting and Surfacing

Concrete Prep Equipment

Compact Construction Equipment

Construction Management Software

Customer Relation Management (CRM) Software

Enterprise Resource Planning (ERP) Software

Supply Chain Management (SCM) Software

Human Capital Management (HCM) Software

Point of Sale Software and Hardware

Inventory Management Software


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