With the arrival of a COVID-19 vaccine, a return to the traditional tradeshow experience may still be on the horizon in 2021, but in the interim, virtual trade events will continue to be the primary way for most industries to connect.
In the wake of some unexpected time at home or away from your customers, you may be overwhelmed with the new responsibilities of a life at home. As well as finding new ways to stay in front of your customers (such as LinkedIn, cold-calling, and one-to-one videos), this is an optimal time to sharpen your craft and learn how to be an even more valuable asset for your customers.
Last week GreatAmerica hosted our first GreatAmerica University event focused specifically on lead generation through inbound. Speakers Lindsay Kelley of Convergo (formerly Prospect Builder) and Rachael Plummer, HubSpot, broke down some of the most sophisticated inbound strategies for Office Technology dealers. If you’ve never heard of inbound sales and marketing, it’s the act of driving sales and leads through helpful online content. Find out more on inbound, here.
As a finance company, interacting with customers is the forefront of our business, and having a good customer experience is quintessential to our success. We work hard to serve our customers and our dealers' customers with the best customer service, but we have to admit, we do still encounter some customer complaints. Guess what? That’s a good thing. Customer feedback, good and bad, helps an organization discover their differentiators and their areas of development.
Do you ever find yourself arriving at work in the morning and not remembering which turns you took to get there? It’s almost as if the car was driving itself. According the ELFA, 72% of all companies finance equipment. As an office equipment dealer it’s probably routine to offer a finance solution, but have you hired anyone new recently? Those new sales reps might not be aware of the benefits of financing. The concept might feel new to them, like getting your license when you’re 16 and every turn has to be consciously made. Check out the top three benefits of financing below and watch the video!