Getting your customer to sign on the dotted line may seem like a small part of the process, but the way in which you collect signatures can have a big impact on your customer’s experience, your credibility, and your bottom line. And now, with the physical constraint of social distancing, getting the lease documents and paperwork you need to move business forward has become even more challenging.More than ever, many business processes need to occur virtually. Your organization can use this as a way to pivot and adapt through the use of technology, showcase your ability to meet customers’ needs and differentiate your business.
Doc-Ease is a free tool that is available to our customers and allows for the digital signing of your GreatAmerica documents, creating a simple, touchless experience that makes it safer and simpler to keep business moving from the comfort of your office or home.
Even after this pandemic is behind us, many of your customers will have changed their habits and preferences when it comes to how they conduct business.
Improves Customer Experience
When you offer flexibility to your customers, they take notice. Digital signatures offer convenience and ensure a much faster turnaround time for everyone involved. Without the option to sign digitally, you’ll require several cumbersome and time consuming steps. You’ll need to deliver documents to your customer and then ask them to print, sign, scan, and send the document back to you. This process demands a lot from your customer. On the other hand, digital signatures cut out these steps and offer up some welcomed versatility, especially in cases where you, or your customer, are in a time crunch.
In addition to the time-saving convenience to your customer, in today’s environment, a digital signature option helps you provide your customer with a safer way to conduct business with you. Some customers may not be comfortable signing agreements in person. Digital signatures are the ultimate social distancing productivity tool.
Displays Technology Buy-In
It’s easier to sell the value of something when your customers understand that you, yourself, have bought in as well. As an office technology provider with goals to sell your clients on the value of cutting edge technology, what message does it send if your own processes aren’t streamlined utilizing the latest technologies for your own benefit? By using a digital signature, you’ll demonstrate the benefit of technology so your customer can experience it firsthand. Ultimately, this enhances your brand as a tech savvy vendor.
Closes the Sale Faster
In this day and age, we are all challenged by the constraint of distance. But pandemic or not, there will always be a need to conduct business across counties, states, or even broader geographies. When your business partners are spread out across the map, getting paperwork completed can be a hassle. When you’re trying to close a sale, you have no room for inconveniences. Implementing digital signatures will help you close the sale more quickly, enabling you to “strike while the iron’s hot” as they say. It allows customers to sign documents wherever they are and at any time so your documents can be in their hands as soon as they are ready to buy.
Reduces Expenses of the Sales Process
Digital Signatures cut down on the manual processes involved in closing a deal. You’ll eliminate the time it takes to prepare and send documents through traditional means. You might eliminate time-consuming, costly trips to go back to the office and get an agreement printed only to drive back to the customer location to get it signed. At the end of the day, you’ll save money on paper, postage, mailing supplies, and - most importantly - time.
When Considering Digital Signature Platforms
It’s important to keep in mind that not all digital signature platforms are created equally. You should be sure the platform you are using has tracking data to verify the identity of the signer. using digital signature platforms that do not use this verification step can create security vulnerabilities and also cause an agreement to be deemed void if the identity of the signer cannot be confirmed. The Doc-Ease platform includes tracking data in order to protect the validity of the contract.
As a savvy Solution Provider, you can use Doc-Ease to demonstrate how technology-forward your company is, while engaging with your customers in a flexible manner.
Improve your sales cycle and enhance your customer relationships. Learn more about Doc-Ease and get set up here.
Josie Heskje is Director, Strategic Marketing for the Office Equipment Group at GreatAmerica Financial Services. Using over 20 years of marketing experience, she helps guide the strategic marketing direction of the Office Equipment Group, and is responsible for the marketing and public relations planning and execution for the business unit. She is the current Marketing & Communications Chair of the Managed Print Services Association (MPSA) and was awarded a 2018 Global MPSA MPS Leadership Award for "Outstanding MPS Contribution" for an individual. She was also named an industry "Difference Maker" in ENX Magazine in both 2015 and 2017.