Getting your customer to sign on the dotted line may seem like a small part of the process, but the way in which you collect signatures can have a big impact on your customer’s experience, your credibility, and your bottom line. And now, with the physical constraint of social distancing, getting the lease documents and paperwork you need to move business forward has become even more challenging.
A large part of my job involves traveling, and normally I spend most of my time on the road working with customers face to face, helping them with business strategy, cultivating their cultures, sales training or hiring. But on Friday March 13th, I was sitting at my desk when the phone rang. I picked up to hear the voice of my customer. He said, “Sally, I know you had planned to come next week, but I don’t think it’s a good idea.”
Like them or not, meetings are an essential part of any organization's day-to-day. But unless meetings are conducted efficiently, they can eat up a lot of unnecessary time – and running an effective meeting can be challenging even on a good day.
The COVID-19 pandemic has challenged everyone to get creative and find new ways to conduct business. We’ve all had to step up and out of our comfort zones, adapt to new processes, create new habits, and learn new tools. We’ve become pros at video calls, webinars, and remote collaboration tools – all of which have been big adjustments. While it’s easy to get into a mode of reacting, focusing only on the whirlwind, it’s important to also keep the big picture in mind – your mission, your values, and your culture.
Time is a valuable commodity. It equates to so many things to so many people – money, accomplishment, job satisfaction, etc., so if you’re spending it in the wrong places or on the wrong things, it’s easy to see how quickly things can become misaligned. And now, considering the pandemic and associated economic impacts, we’ve all been challenged to adjust our processes and use our time and other resources even more wisely.