Yes, Your Customers Do Finance
A couple times a week during routine prospecting calls our sales team hears: My customers don’t finance. It turns out they actually do finance their equipment…maybe it's just not with you. The ELFA (Equipment Leasing and Finance Association) tells us that in 2012, 72% of U.S. companies used some form of financing to acquire their equipment.
If so many businesses finance, there has to be a reason behind that. We break down the logic in this 90 second video.
Businesses that finance get to use their cash for expenses like people, inventory or marketing; all activities that generate revenue.
While the phone sitting on your desk and the computer under your fingertips facilitates revenue-generating activity, the equipment itself is quickly depreciating. In a few short years it will be obsolete, and you’ll have to repeat the cycle.
Financing gives your customers the flexibility of paying for the solution over time on a predictable budget and still use their cash to grow their business.
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- cash flow
- monthly payment