Yes, Your Customers Do Finance

posted by Jackie Schmid on Thursday, May 05, 2016 in Unified Communications and IT Blog

A couple times a week during routine prospecting calls our sales team hears: My customers don’t finance. It turns out they actually do finance their equipment…maybe it's just not with you.  The ELFA (Equipment Leasing and Finance Association) tells us that in 2012, 72% of U.S. companies used some form of financing to acquire their equipment.

If so many businesses finance, there has to be a reason behind that. We break down the logic in this 90 second video.


Businesses that finance get to use their cash for expenses like people, inventory or marketing; all activities that generate revenue.

While the phone sitting on your desk and the computer under your fingertips facilitates revenue-generating activity, the equipment itself is quickly depreciating. In a few short years it will be obsolete, and you’ll have to repeat the cycle.

Financing gives your customers the flexibility of paying for the solution over time on a predictable budget and still use their cash to grow their business.

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About The Author

Jackie Schmid is the Director of Strategic Marketing of the Unified Communications & IT Group at GreatAmerica Financial Services located in Cedar Rapids, Iowa. Jackie is responsible for building brand awareness and gaining strategic relationships through creative marketing. Prior to joining GreatAmerica, Jackie worked in the TV News industry as a producer and executive producer at the local CBS and FOX stations where she helped shape the programs delivered to the market. Jackie’s finance career began in 2011 when she joined GreatAmerica to support the sales team serving the Office Equipment space.

  1. cash flow
  2. financing
  3. monthly payment
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